Why The Name?
We had toyed with Edson, Diego & George. Too hipster. Pele, Maradona & Best. Too obvious.
So…welcome to tentenseven, where we believe that great marketing is like elite football – it requires strategy, creativity and a sprinkle of magic. Inspired by the shirt numbers of (in our humble opinion) the three greatest footballers to cross the white line – Edson Arantes do Nascimento (aka Pelé), Diego Armando Maradona & George Best – we will bring the flair, finesse and touch of genius to your brand.
The Marketing Philosophy?
Brazil 1970. The Magical Magyars of the 1950s. Pelé’s all-conquering Santos, featuring nine World Cup winners. 2008-2012 incarnation of La Roja. Pep’s tiki-taka revolution at Barca. Ajax’s swaggering Total Football of the 1970s.
At tentenseven, we embody the spirit of football’s greatest teams, leveraging their legendary teamwork and innovative strategies to elevate your marketing game. We don’t just play the game, we redefine it, ensuring your brand shines as brightly as these legends did on the pitch.
These sides revolutionised how the game was played. At tentenseven, we also embrace innovation, tailoring our strategies to meet your unique needs, ensuring you always stay ahead of your competitors.
Alan Gernon has over 25 years experience in marketing top Irish and international brands. These include global brands such as BMW, MINI, BoyleSports, Fujitsu-Siemens Computers, Wella, Columbia TriStar, JVC , Sony, Mercedes-Benz, ŠKODA, Opel, Kia, Mitsubishi, BetRegal and VERSUSbet as well as indigenous companies like Smyths Toys, DID Electrical, Leopardstown Racecourse, Mace and The Square Towncentre. Alan has tutored Marketing Practice and Digital Marketing on various courses and was Head of Creative for start-up Irishify.
Also a writer, Alan’s first book ‘Retired: What Happens to Footballers When the Game’s Up’ was nominated for the eir Sports Book of the Year and was called ‘the most important football book in a long time’ by Niall Quinn, ‘a fine book’ by talkSPORT and ‘a very interesting read’ by John Terry. He has written for publications such as The Telegraph, The Irish Post, iNews and Emirates Airlines’ Portfolio magazine.
Feargal Byrne has 15 years of experience in the betting sector & a member of the Marketing Institute of Ireland for 16 years. He specialises in digital marketing strategy across the entire marketing mix.
Feargal has worked both operator and agency side throughout his career.
He has experience helping clients in the UK, US, Canada, Ireland and South Africa.