iGaming PPC Agency
With over 14 years of hands-on experience managing PPC for both sports betting and online casino brands, tentenseven stands out as a leading iGaming PPC agency. Our previous background working operator side means we understand the unique challenges and nuances of the industry, allowing us to target high-value customers with precision and improve the return on your ad spend.
Our iGaming PPC services
Full Service iGaming PPC Management
We manage your paid search from bonus appraisal through to customer analysis. This includes a full-funnel approach that goes beyond basic ad management, taking a holistic view focused on customer value while avoiding the common mistakes many operators make.
PPC Audits
Identify areas for improvement with our PPC audit. This involves a comprehensive review of your paid search setup, conversion management, promotional cost per conversion, sign-up process, and competitor analysis.
Uncover opportunities to improve performance and discover new areas you can capitalise on.
iGaming PPC Consulting
Gain the paid search expertise you need to model and project future performance. Discover what it takes to build a top-performing PPC channel.
Let us help you define KPIs, performance targets, budgets, and team requirements.
iGaming SEO Agency
With over 14 years of hands-on experience managing PPC for both sports betting and online casino brands, tentenseven stands out as a leading iGaming PPC agency. Our background on the operator side means we understand the unique challenges and nuances of the industry, allowing us to target high-value customers with precision
PPC for Sports Betting and Casinos: Quality Over Quantity
We don’t chase volume for the sake of it. Our approach is all about quality over quantity. We actively avoid free bet hunters and bonus abusers, focusing instead on players who deliver genuine long-term value to your business.
Full-Funnel iGaming PPC Management
We manage every stage of your iGaming PPC funnel:
- Bonus Appraisal: Attract the right players with the right offers.
- Conversion Rate Optimisation: Maximise the value of every click.
- Keyword Targeting: Reach high-intent audiences with strategic bidding.
- Conversion Set-Up & Categorisation: Ensure accurate tracking and actionable insights.
With tentenseven, you don’t just get ads management—you gain a fully integrated partner who works hand-in-hand with your team, optimising both inside and outside the ad platform to drive the best possible return
Online Casino PPC Agency: Top-Tier Customers
Our team has successfully managed casino PPC campaigns across multiple territories, leveraging both Google and Microsoft Ads. We know how to acquire top-tier customers in regulated and emerging markets, and our expertise in interpreting early-stage customer data helps us leverage insights for future success.
Sports Betting PPC Agency: Localised, Data-Driven Strategies
Whether you’re targeting the UK, US, Canada, South Africa or any other market, we build localised PPC customer acquisition strategies that reflect the sporting calendar and regional betting trends.
Our expertise allows us to find the sweet spot between conversion and bonus costs, maximising your ROI.
- Territory-Specific Campaigns: Tailored to local regulations and player behaviour.
- Full Management or Consulting: Choose full-service management or expert audits and consulting to elevate your PPC performance.
The tentenseven Advantage for iGaming and Sports Betting PPC
- Operator-Side Experience: Deep industry knowledge for smarter targeting.
- Full Ecosystem Understanding: Casino, sports, and cross-product expertise.
- Integrated Teamwork: We collaborate closely with your in-house teams.
- ROI Focus: Every strategy is designed to deliver measurable, sustainable results.
Ready to Improve Your iGaming PPC Performance?
Contact tentenseven today to discuss your PPC requirements and discover new opportunities for growth. Let’s work together to build campaigns that drive real, long-term value for your iGaming brand.
tentenseven: Your partner for smarter, high-performance iGaming PPC.
PPC iGaming – Key Success Factors
- Understanding of customer behaviour
- Breakeven Analysis
- Cutomer Lifecycle Analysis
- Bonus Abuse
- Promo Cost – Factor Into ROI Calculations
- Content for each game
iGaming PPC is just as much about what happens outside of the ad platform as it is what happens in the ad management platform.
Having operator side experience is crucial to formulating PPC strategies that work for your brand and product within each territory you are targeting.
iGaming PPC Articles
Here are some posts on PPC in igaming and sports betting: