iGaming PPC Agency
With over 15 years of hands-on experience managing PPC for both sports betting and online casino brands, tentenseven stands out as a leading iGaming PPC agency. Our previous background working operator side means we understand the unique challenges and nuances of the industry, allowing us to target high-value customers with precision and improve the return on your ad spend.
Experienced iGaming PPC Management
We know how to get the most from your paid search budget by ruthless keyword targeting, detailed player analysis, platform understanding and thorough funnel testing.
Full Service iGaming PPC Management
We manage your paid search from bonus appraisal through to customer analysis. This includes a full-funnel approach that goes beyond basic ad management, taking a holistic view focused on customer value while avoiding the common mistakes many operators make.
PPC Audits
Identify areas for improvement with our PPC audit. This involves a comprehensive review of your paid search setup, conversion management, promotional cost per conversion, sign-up process, and competitor analysis.
Uncover opportunities to improve performance and discover new areas you can capitalise on.
iGaming PPC Consulting
Gain the paid search expertise you need to model and project future performance. Discover what it takes to build a top-performing PPC channel.
Let us help you define KPIs, performance targets, budgets, and team requirements.
Who We Worked With
Online Casino and Sportsbook Specific PPC Management
Managing paid search for igaming requires an agency willing to go the extra mile. All too often, sports betting and casino accounts are set up using generic e-commerce or financial services frameworks, an approach that simply fails in this industry. We implement tailored systems and processes designed specifically to focus ad spend on acquiring higher-quality customers.
Tracking iGaming Customers
Parallel tracking frequently fails to meet the standards required by affiliate platforms commonly used to monitor conversions and player activity. Inaccurate tracking undermines campaign performance in many instances, but we resolve these tracking issues for you.
Next Level PPC Reporting – Custom GA4 Set-up for Online Casino and Sports Betting Sites
We can help you make the most of Google Analytics for your online casino or sportsbook by customising the set-up to meet your needs.
- Identify bottlenecks on conversion forms
- Flag failed payments
- Capture customer activity
- Get better quality data to calculate KPIs
Customer & Player Analysis
A successful igaming paid search account relies on detailed customer analysis across diverse user actions and KPIs. Your agency must thoroughly understand how to evaluate player performance to maximise results.
Multi-Territory PPC Experience
Having managed campaigns across numerous international markets, we possess deep expertise in localisation. We recognise the critical role local nuances and regulatory compliance requirements play in driving success.
Tailored Bidding Strategy
Different budgets, performance targets, and regions demand unique campaign structures and specialised bidding strategies.
CRO & Funnel Optimisation
We deliver comprehensive optimisation across the entire conversion funnel to improve performance at every touchpoint.
Bonus Impact on Conversion & Costs
While promotional bonuses serve as a key driver for conversions, their associated costs must be fully integrated into PPC planning and evaluation.
Leveraging the Sporting Calendar
We strategically account for how seasonal sports schedules directly influence ad spend returns. Our experience helps you avoid suboptmial auctions around “Hollywood” events so you can focus on the events where you can acquire high-quality customers with strong ROAS.