Edge SEO is about to become the go-to setup for many igaming sites sports betting sites.
The core issues igaming and sports betting sites face using Javascript frameworks like React and AngularJS are 1) indexation/rendering and 2) failing core web vitals metrics.
Client-side rendering is the prime culprit. As a result, you require a solution that delivers a pre-render site to the user’s browser.
Solutions:
Prerendering only for Search engines
A rendering tool like Pretender.io to render the side server side for search engines. However, this does not fix core web vitals issues because these are measured using a sample of real people using Chrome.
SEO on the Edge
Render the site on a CDN. This can address Core Web vitals and rendering/indexing issues.
On top of this, there are other benefits.
Improved Load Times: improving the user experience and associated SEO ranking factors.
Faster and Deeper Indexing: Search engines use fewer resources crawling, rendering and indexing pages server or CDN rendered than client/browser rendered (HTML) pages.
Edit HTML Content Outside of the Platform: Many platforms are not configured to contain SEO copy. As a result, text and SEO tags can be injected into the page on the CDN.
Typical CDNs used in the sector are Cloudflare, Cloudfront and Akamai. There are different set-ups required for each of these.
Competitive Advantage of SEO on the Edge in iGaming and Sports Betting
The majority of sites use a platform built by third-party suppliers. In a lot of cases, these are white labels. As a result, there are issues when custom work is required on the front-end.
SEO on the edge solves this by enabling front-end edits on the CDN outside the core platform. From an SEO standpoint, this work is essential for both SEO content and improving core web vital metrics.
On top of this, many React/Javascript sites have problems being rendered by Google. So, essentially Google doesn’t have the proper information to index the pages.
Rendering on the edge solves this issue and ensures optimal indexation and by proxy more SEO traffic.
Conclusion – Edge SEO
We can help you get over SEO indexing and core web vitals/site performance hurdles.
In conclusion, contact us for a chat about how you can implement SEO on the Edge for your gaming or sports betting site.
There are a number of variables to consider such as your CDN and your platform. However, we can appraise your requirements and deliver a roadmap for you to achieve increased revenues from organic search.
